Introducing: Medik8 Deluxe Samples
Typically, when you receive a beauty sample, it will be contained within a sachet. This is especially the case when it comes to skincare samples. However, globally, 855 billion sachets are thrown away every year. That’s enough to wrap the entire surface of the planet or, if placed end to end, to stretch to the moon 189 times!* Naturally we want our customers to be able to trial our cutting-edge skincare formulations via samples, but the extent of this global sachet waste doesn’t sit well with us - nor does it align with our Sustainability Strategy. That’s why we’ve found a solution that will allow us to play our part in reducing packaging waste.
Our new deluxe sample tubes are made from 100% recycled aluminium (95% of which is PCR**), making them fully recyclable after use. The innovative tubes feature a snap-off aluminium nozzle (no plastic involved) which can be reinserted into the tube to preserve the power of the formula within. This is ideal as each 4ml tube holds an average of 6 applications, so you can really experience the product’s full benefits without it drying up (this is often the case with conventional tear-open sachets). The break-off nozzle also removes the need for conventional, non-recyclable foil tamper seals.
So, now you can try our most iconic formulas before you buy while having less impact on the planet.
Which Products Are Available in Our New Deluxe Sample Tubes?
C-Tetra Luxe
Advanced Day Ultimate Protect
Crystal Retinal 3
Crystal Retinal 6
Advanced Night Restore
Daily Radiance Vitamin C
Hydr8 B5 Intense
Liquid Peptides
r-Retinoate Day & Night Serum
How Do I Use the New Deluxe Samples?
To open: Hold the nozzle upright and carefully snap it off.
To apply: Gently squeeze the tube and apply as directed.
To reseal: Invert the nozzle back into the tube.
Storage: Store on its side – not for travel once opened.
Recycle: When empty, recycle with the nozzle on.
Our new deluxe samples not only provide a better, longer trial experience, but they help reduce our packaging footprint. By maximising the amount of formula per gram of packaging, we’re delivering more skincare with less waste – all part of our mission to minimise environmental impact.
Why Aluminium?
"Recycled aluminium was the perfect choice for our deluxe samples because it’s infinitely recyclable. Plus, producing recycled aluminium uses 90% less energy than virgin aluminium. By recycling your tubes, you’re helping to reduce waste and keep this valuable resource in use.”
- Alexandra Florea, Head of Sustainability at Medik8
The benefits of our deluxe samples, and their impact on our sustainability targets, only happen if each tube is used and recycled properly. Not sure how to recycle? Check out our Packaging Recycling Guide for all the details.
*Source: Plastic Planet 'Sack the Sachet' campaign
[https://aplasticplanet.com/plasticfree]
**PCR: Post-consumer recycled