Provenance provides confidence for sustainability claims; helping to prevent ‘green-washing’ and empowering conscious consumers to purchase in line with their values. Provenance ‘Proof Points’ are all third party verified and evidenced through supply chains.
When retinol is applied to the skin, it is converted to retinoic acid (the active form of vitamin A). This active form helps to support collagen production and prevent its breakdown, for more youthful-looking skin over time. It can also help reboot the skin’s natural exfoliation cycle to improve the look of uneven skin tone and texture. Within Intelligent Retinol, retinol's performance is enhanced by climbazole, a breakthrough ingredient in vitamin A technology that has been proven to boost the activity of retinol by blocking the enzymes which break down retinoic acid in the skin.* The result is supercharged visible results, without the common irritating downsides of other vitamin A formulas.
*J. Adamus et al., Climbazole boosts activity of retinoids in skin, International Journal of Cosmetic Science, 2017, 39(4), pp 411-418
